Friday Five: Meredith Weiss
From Carrie Bradshaw to Luka Dončić
Welcome to the Friday Five, where I ask one leader building the future of sports the same five questions. Every Friday (ish).
This week’s guest is Meredith Weiss, Principal & Managing Director of Boomshot.
I met Meredith through The Post, and the second we got on the phone it was clear she is the rare person who has seen the industry from every angle — she spent years on the client side at the Discovery Channel, HBO (yes, including Sex and the City!!!), and ESPN, where she led marketing for their college sports portfolio.
Today, Meredith owns and leads Boomshot, a creative content group that supports the full content lifecycle — from strategy through production and post. Her team brings stories to life across sports & entertainment, with a client roster including NASCAR, MSNBC, ESPN, FOX Sports, FanDuel, Anheuser-Busch, CBS Sports, Amazon Prime Sports, Dick’s Sporting Goods, and USTA. (Check out Boomshot’s Our Work page + IG for some seriously cool examples of what this looks like — the SEC Network ‘We Love It Here’ is one of my personal favorites. Chills!)
When she’s not in a brief or on a shoot, she’s happiest outside with her husband and two sons.
Let’s get into it.
1. Tell us about a sports moment that stopped you in your tracks — as a fan, in the building, behind the scenes, or on the court.
Crossing the finish of the NYC marathon with a qualifying time for the Boston Marathon. It had been a long year of injury recovery, preparation and hard work. Running up that final constant incline at the NYC finish, realizing the dream was about to be real…it’s a feeling you never forget.
2. What’s the best career advice you’ve ever received — and who gave it to you?
My very first supervisor in advertising shared some advice that I still use to this day: when faced with adversity or frustration, breathe. Write the email, schedule the meeting, but then leave it until tomorrow. Good decisions are not grounded in reactive emotion.
3. What’s something happening in women’s sports right now that you think is underrated or under-discussed?
Women’s college softball. Texas just won back-to-back national titles and the championship series averaged 2.2 million viewers. Last year the Women’s College World Series actually out-drew the men’s. And it’s not just the team. Texas’s Teagan Kavan just became the first player in history to win Most Outstanding Player twice. A pitcher making that kind of history would be a household name if she were a man. Instead the “rise of women’s sports” conversation focuses almost entirely on basketball, even though softball has had the audience, the drama, and the stars for years. That gap is the story.
4. Who’s someone in this space — athlete, builder, fan, or otherwise — who deserves more flowers than they’re getting?
Nelly Korda. She just won the U.S. Women's Open — her second major this year and her fourth win of the season — and she’s put together one of the most dominant LPGA runs since Annika Sorenstam. What makes it wilder is that she is the lone American out front in a field stacked with international talent. She gets coverage, sure, but nowhere near what a season like this would be if she was a male golfer. Right now she’s one of the best athletes in the country, full stop.
5. What are you most excited about right now — in work or life?
This is a whole new chapter for Boomshot. I took over as owner earlier this year, and I’m building the company around a simple belief: brands don’t want to hand a project down a chain of vendors. They want the simplicity and brand muscle memory of one creative partner who stays with them the whole way, from the first idea through production and post. We’ve done that for clients like NASCAR, Prime, and USTA, and getting to deepen those partnerships and find new ones, is the most energized I’ve felt in a long time.
Know someone who should be featured in a future Friday Five? Drop a comment or slide into my DMs.
— K